With the aim of projecting Armani Beauty into a more contemporary dimension, Exhibition proposes a renewal of the visual territory of online services, while managing to maintain a coherent identity with the brand's previous productions.
The Elevated Merchandising campaign is built around the creative concept of Origami.The challenge was to develop a strong visual identity, to emerge between the competitors while respecting the DNA of Armani.
The Origami is a reference to Mr.Armani love for Japan, theses triangles become part of the visual, and help reinforce the singularity of the brand.
Through the work around the light and the angles, the brand's artistic direction is being renewed and redefined.
Creative Director
EDWIN SBERRO
Art Director
Alexis Zacchi
Art Director
GUSTAVE BILLON
Project Manager
MYRIA SANOU
Photographe
Fabien Montique
Stylist
FRANCESCA PARISE
Make Up Artist
RAJA DANIEL
Hair Stylist
NICOLAS PHILIPPON
Director camera
BORIS OVINI
Model
FATOU JOBE
Model
ELDA SCARNECCHIA
Model
ARIUNZUL OYUNBAATAR
Model
AISHWARYA GUPTA
Model
VICTORIA MACEDO
Model
AISHWARYA GUPTA Model
VICTORIA MACEDO