In January 2025, Givenchy Beauty unveils Prisme Libre Glow Serum Foundation, a complexion innovation that blends skincare benefits with radiance for beautifully enhanced skin.
Following a competitive pitch, Exhibition was entrusted with creating a full 360° campaign showcasing the product’s performance while reaffirming the couture expression of Givenchy’s iconic makeup line.
Inside the Glow Box is a visual concept built around the emblematic square shape of Prisme Libre. The set is designed as a light well, a symbol of technical mastery.
In contrast, more sensorial and fluid shapes inspired by the serum echo the product’s texture and luminosity.
Beyond adapting the hero movie into multiple cut-downs, immersive ASMR-driven 3D animations crafted specifically for digital capture attention and drive engagement.
The campaign features Karolina Spakovski, the new makeup face of the Maison.
She embodies today’s Givenchy femininity: confident, contemporary, and powerful.
