In 2025, Diptyque shines a spotlight once again on Fleur de Peau, one of its iconic fragrances, on the occasion of the launch of the solid perfume and the new eau de toilette.
At the origins of Fleur de Peau lies the myth of Eros and Psyche: a foundational story, bridging the ancient and the sensory.
The campaign is set in a white, luminous, and textured universe.
A recurring motif runs like a red thread: the floral bas-relief. Sculpted into the material, it engages in dialogue with real flowers. Its matte texture, contrasted with the presence of nature, echoes the musky, almost powdery and fresh accords of the fragrance.
The camera glides across the surface of this set, whose shapes seem still to be emerging. The products appear gradually, revealing the range in successive touches — a way of sketching Fleur de Peau, rather than freezing it in place
