Blur the lines
To mark the launch of Rouge Velvet Matte, we created for Givenchy a worldwide 360° campaign. Couture, sensorial, and profoundly contemporary, it all begins with a product attribute elevated into a big idea: “Blur the lines.”
It sets the tone for a new vision of Givenchy beauty: couture-driven, sensual, and vibrant.
Here, codes are blurred — both literally and figuratively.
4 couture-inspired films
In tune with the new social media grammar, rather than a single hero movie, we conceived four digital capsules. Moving cameras, blurs, and drops convey the cinematic and sensorial dimension of Rouge Velvet Matte.
Editorial-style key visuals
To anchor the campaign in Givenchy’s universe, we collaborated with Carlijn Jacobs (portraits and beauty shots) and Federico Berardi (still lifes). The iconic Givenchy staircase, sensorial textural play, and Sarah Burton’s silhouettes—featured for the first time in a makeup campaign—place this project at the crossroads of heritage and modernity.
